Our Mission:
Improving Assisted Living Senior Housing
Paradigm Senior Living (PSL) is a wholly owned affiliate of Paradigm Atlantic Management Group (PAMG), an integrated real estate, development, design, and operations platform focused on senior living and wellness real estate. Together, PAMG and PSL provide owners, investors, and developers with a comprehensive approach to creating, repositioning, and operating high-performing senior living environments.
With over three decades of experience in assisted living management, the Paradigm team has played a key role in developing, operating, and marketing more than 50 successful senior housing ventures.
These projects, valued at approximately $689 million and totaling more than 215 communities, include continuum-of-care, retirement, assisted living, memory care, and congregate care communities.*
Whether repositioning an existing community, improving performance, or developing a new senior living environment, Paradigm brings an owner’s perspective and an operator’s discipline to the work.
Ready to unlock more value from your senior living community?
Leaders in Assisted Living Management
Paradigm Senior Living stands as a leading provider of professional management and consulting services to the senior housing and assisted living industries.
Our expertise spans across:
- Assisted living
- Senior housing management
- Financial and market feasibility
- Research
- Senior living marketing
- Operations management
- Innovative resident assessment and care programs
We are currently managing and developing several senior living communities throughout the United States.
Our Mission, Commitment, and Philosophy
Our Mission
Our mission is to create extraordinary value for residents, families, employees, and financial partners of the many types of senior housing communities we serve. We aim to enhance the level of care in senior living communities, enriching the lives of older adults.
Our Commitment
We are committed to providing quality housing, personal care, and comprehensive services that cater to our residents’ and their families’ needs and preferences. We continuously strive to create rewarding workplaces that promote:
- Respect
- Understanding
- Teamwork
- Flexibility
- Good humor
- Caring among team members
Our Philosophy Toward Service
We believe in fostering a residential setting that encourages each resident’s fullest potential for independence. Our senior living facility design includes common areas and private dining rooms, enabling residents to make new friends and pursue interests.
Together with our philosophy, the following concepts are the basis of the services which we will provide:
- Preserving dignity
- Living in a home-like environment where residents may furnish their own apartments
- Enhancing independence
- Recognizing individuality
- Maintaining privacy
- Respecting residents’ right to make personal choices
- Supporting activities of daily living
- Ensuring access to medical care
Join us at Paradigm Senior Living, where we improve the quality of life for residents by creating homes that enhance life. Our philosophy promotes dignity for each resident by appreciating them as a unique individual with a rich background. This person-centered approach generates success for everyone involved.
Our Leadership Team
Lee E. Cory: Founder and Vice Chair
With over three decades of senior-level management experience, Lee E. Cory has shaped Paradigm Senior Living to the success it is today. His executive roles with nationally recognized owners, developers, and operators of senior living communities have equipped him with invaluable insights and expertise.
Since 1983, Lee has devoted his career to enhancing senior housing programs such as continuing care retirement communities (CCRCs), congregate care and assisted living communities, and Alzheimer’s care communities throughout the western United States.
Educational Background and Industry Contributions
Lee is a proud alumnus of Michigan State University, where he earned a BS degree in 1979. He then spent several years honing his skills in hotel and restaurant management before transitioning into the senior living industry.
A respected voice in the industry, Lee frequently shares his knowledge on operations, marketing, and staff development at national and regional forums such as the National Association for Senior Living Industries (NASLI), Argentum/Assisted Living Federation of America (ALFA), and the American Seniors Housing Association.
He authored the Operations chapter of the Assisted Living Manual published by ALFA, and he is a contributing author of Housing for Seniors: Developing Successful Projects, a publication of the Urban Land Institute. His insightful articles have appeared in the Journal of Property Management, Assisted Living Today, Contemporary Long-Term Care, and Retirement Community Business.
At Paradigm Senior Living, Lee’s leadership continues to inspire our commitment to creating value for residents, families, employees, and financial partners. Under his guidance, we promote providing quality housing, personal care, and comprehensive services that are responsive to the needs and preferences of residents and their families.
Karl Drucks: President, Paradigm Senior Living (PSL)
Karl brings 20 years of comprehensive experience to the management of senior living communities nationwide. Throughout his career, he has held roles spanning nearly every facet of the industry, including caregiving in both at-home and community-based settings, business office management, marketing and sales direction, and senior executive leadership. His experience across multiple states and virtually every operational role within a community provides invaluable, real-world insight to the communities he oversees on behalf of Paradigm and its clients.
Karl’s dedication to the senior living industry began in high school, when he volunteered at senior centers in the Bay Area. That early commitment has since grown into a career devoted to caring for and supporting older adults across the full spectrum of need. His thorough knowledge of ground-level operations, multi-state licensing regulations, fiscal management, asset acquisition, and market feasibility analysis positions him as a key contributor to the continued growth and development of senior living communities nationwide, complemented by international experience.
Karl holds a Bachelor of Science in Business Administration from the University of Oregon, earned in 2003. Following a year of teaching in South Korea, he returned to Portland, where he has remained active in the senior living industry throughout his career.
BJ Miller: Chief Executive Officer, Paradigm Atlantic Management Group (PAMG)
BJ Miller serves as Chief Executive Officer of Paradigm Atlantic Management Group (PAMG), leading strategy and growth across an integrated platform of senior living operations, real estate, development, and design. With more than three decades of experience in senior housing, commercial real estate, and healthcare design, BJ brings a multidisciplinary approach to creating and repositioning communities that strengthens resident experience, operational performance, and long-term asset value.
She founded The Vision Group Studios in 1992 and has worked across active adult, independent living, assisted living, and memory care communities. Her experience spans the full life cycle of senior living assets — from site acquisition, market positioning, and development through design, operations, repositioning, and performance improvement.
BJ’s work is informed by research into how the built environment influences health and quality of life as people age. She holds a Master of Architecture with graduate study in gerontology, where her research focused on sleep and circadian health in assisted living and memory care. She is also a founding partner in Essentia, an intergenerational wellness community in South Carolina, where these principles are being applied at the community scale.
BJ is a Fellow of the American Society of Interior Designers (FASID) and a Certified Commercial Investment Member (CCIM). A nationally recognized speaker and thought leader, she advances an evidence-informed approach to senior living that connects resident outcomes, operational effectiveness, and real estate performance.
Fred Sterhan: Managing Partner, President & Chief Operating Officer, Paradigm Atlantic Management Group (PAMG)
Fred Sterhan serves as Managing Partner, President, and Chief Operating Officer of Paradigm Atlantic Management Group (PAMG), where he leads operational strategy and execution across the firm’s integrated platform. Guided by a hospitality-first, service-driven leadership style, Fred ensures alignment between ownership objectives and day-to-day performance, delivering strong resident experiences while driving long-term asset value.
Fred brings more than 30 years of leadership experience in full-service hotels, resorts, and condo-resort operations, complemented by seven years focused on senior living, business development, and concept design. This background allows him to translate hospitality principles into senior living environments, elevating service, strengthening culture, and improving operational outcomes.
Known for building high-performing teams and strong stakeholder relationships, Fred creates environments where people and performance grow together. As a Managing Partner, he plays a key role in advancing PAMG’s growth through third-party management and strategic partnerships, reinforcing the firm’s position as a leader in integrated senior living operations.
Shannon Van Etten: Managing Partner & Chief Investment Officer, Paradigm Atlantic Management Group (PAMG)
Shannon Van Etten serves as Managing Partner and Chief Investment Officer of Paradigm Atlantic Management Group (PAMG), where he leads acquisitions, underwriting, and capital deployment strategy across the firm’s investment platform.
With more than 30 years of experience spanning real estate finance, deal structuring, joint ventures, mortgage banking, and private lending, Shannon brings a disciplined, analytical approach to sourcing and executing opportunities. His expertise extends across the full investment lifecycle, from underwriting and capitalization to partnership formation and portfolio growth. Shannon leads PAMG’s strategic partnerships and pipeline development, aligning capital with opportunities that support scalable growth and long-term asset performance.
Previously, Shannon served as CEO and Chairman of RealServ, LLC, a for-profit subsidiary of the North Carolina Association of REALTORS, where he led initiatives supporting more than 150,000 REALTORS across 17 states, including developing new forms systems and a vendor management platform.
Shannon currently serves on the board of directors of the bank at Covenant Resource Group, which provides banking services, loans, investments, and consulting to expand faith-based ministries, churches, and schools.
*All figures are approximate and reflect Paradigm’s cumulative experience.